Memory Jean 2.0

Built entirely from locally sourced preloved denim and denim donated by our community, each piece in this collection was reconstructed and given a new form. What was once a pair of jeans, a jacket, a worn-in favourite, is now something else entirely.

Every piece is one of one. Made from pre-loved denim, no two are the same. What makes this collection what it is is everything that went into it before it even began.

The result of this work is Memory Jean v2.

How We Source Our Denim

For Memory Jean 2.0, every piece begins with thoughtfully sourced or donated pre-loved denim. At the local markets, we carefully select denim and bring it into our studio, where each garment goes through an intentional process of sorting, disinfecting, washing, and drying.

Once prepared, the denim is deconstructed, shredded, and reimagined into entirely new designs through our upcycling process. By giving existing materials a new life, we create pieces that carry history while transforming them into something fresh and meaningful.

This process allows us to reduce waste, embrace conscious creation, and celebrate the beauty of reinvention.